The hotel industry in 2026 operates in a market shaped by AI adoption, sustainability mandates, changing traveler behaviors, and significant economic headwinds. The competitive gap is not a question of whether the hotel company has invested in technology or has not; it’s whether technology has been leveraged into a guest-forward experience.
Vice Chair of the Firm's Global Hospitality Group®, Bob Braun, shares his latest insights in Hotel Online. Read the full article, "What's My Brand?"